The first product introduced was the NEW Optimum Amla Legend Miraculous Black Oil Dull Defying Haircolor. This is the first haircolor treatment infused with rejuvenating Amla Oil from India. Featuring a unique, ammonia-free oil blend, this gentle tone-on-tone haircolor enhances natural color, while visibly improving and restoring hair, transforming strands to become smoother, shinier and healthier.
Optimum Amla Legend Miraculous Black Oil Dull Defying Haircolor contains unique black oil
technology that provides incredible richness of color, while the three Amla-infused products
included in each haircolor kit – conditioner, rejuvenating oil and oil moisturizer – treat hair for a
lustrous look and feel.
The next we were introduced to Optimum Amla Legend Styling Ritual Line that i couldnt wait to try!
1. Optimum Amla Legend Enchanted Finish Hold + Polishing Spray – Optimum’s first waterless hold + polish spray moisturizes and sets styles while providing timeless hold and lustrous shine. (SRP $6.99)
2. Optimum Amla Legend Treasured Temple Edge Tamer – Smoothes frizz and flyaways, provides all day humidity and resistance and frizz control. (SRP $6.99)
3. Optimum Amla Legend Lustrous Body Blow Dry Mousse – Oil-infused conditioning for flexible hold with silky texture. (SRP $6.99)
Here's a few pictures i took:
Here's some raw footage I took on my Iphone...